Report | What’s the role of corporate culture in driving CX?

The 360° club met in Birmingham to explore the value of a strong customer experience for SMEs and shared top tips for creating a culture that drives customer experience.

Inside, you’ll find:

  • Thoughts on the role of corporate culture in driving a positive customer experience
  • Top tips on creating memorable experiences — and how to make the business case for investment
  • Who our club members say the top performers are in this area

All quotes and ideas have been anonymised, as per club rules, so please feel free to share the report with colleagues or on LinkedIn if you’d like.