Report | Going Global – Strategic Advantage of International Expansion

PwC states that 79% of CEOs are making organic growth their top priority in 2018.

International expansion remains one of the greatest opportunities for SMEs for organic growth.  Yet it is also one of the most challenging; surrounded by multiple and evolving risks. With giants like Starbucks, eBay and Tesco experiencing failure when expanding across Australia, China and the US, how can SMEs be expected to get it right?

Perhaps this is what makes the topic of international expansion such a perennial favourite – inspiring vigorous debate at our club events.

In many ways, as an SME you have the upper hand.  Through flexibility, innovation, speed and agility you can become industry disruptors and overtake top performers.  But de-risking expansion requires careful planning, allocating the right resources, having cultural understanding and being realistic about your expansion expectations.  That’s why learning from other companies’ mistakes and ensuring your strategic decisions are as informed as possible is crucial to succeeding.

To help you gain this understanding, we asked:  How can you ensure maximum visibility and risk aversion with your International Expansion strategy in 2018?  How are you maximising growth opportunities and gaining strategic expansion advantage? And are you learning from failures of others, and how is your expansion strategy overcoming pitfalls and obstacles?

Inside you’ll find:

  • 10 tips for international expansion from someone who has been there, done that and wears the t-shirt
  • The differences in approach required for digital and bricks and mortar businesses
  • How real business leaders are preparing for Brexit in terms of their own international strategies