Insights

Each meeting of the club in 2016 is captured within the whitepapers below. All of our meetings are captured at a high level as Chatham House rule is integral in creating collaborative discussion within the club. We also have a number of video interviews from our London evenings, asking guests and speakers some key (and sometimes controversial) questions around our discussion themes.

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Do small companies really have the advantage when entering new markets?

Hal Varian, Chief Economist at Google, recently claimed the future is all about micro-multinationals – the small and mid-tier companies operating globally, taking their competitive differentiators into the global market and seizing the competitive advantage. We explored this claim with more than 70 SME leaders in our London branch, asking the following questions:

 

  • What are the structural and operational pillars of a successful international business?
  • What do you need to ensure your staff and teams operate effectively internationally?
  • How do you promote the right culture to achieve successful global expansion?
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Competitive Advantage from International Expansion

Following our June event our keynote speaker, Allyson Stewart-Allen, Chief Executive of International Marketing Partners London, gave her top tips to help you avoid the mistakes that have disrupted so many businesses expanding abroad

March 2017 – Gaining a competitive advantage by optimising your customer experience

Hear what Kate Miller from HelloFresh had to say about optimising customer experience from our last club event. You can also download the whitepaper to see how customer experience is a key differentiator for your business and read insights into how to optimise customer experience by gaining a 360 degree view of your customer.

March 2017 – Gaining a competitive advantage by optimising your customer experience

Hear what our keynote speaker Tim Wade had to say about optimising customer experience from our last club event. You can also download the whitepaper to see how customer experience is a key differentiator for your business and read insights into how to optimise customer experience by gaining a 360 degree view of your customer.

Why Culture will always eat Strategy for breakfast in Customer Experience

After being a fantastic keynote speaker at our first event of 2017, Tim Wade, shares his thoughts on why culture will always eat strategy for breakfast in customer experience.

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March 2017 – A Sneak Preview for our Upcoming Discussion

Ahead of our first event of 2017, we spoke to our opening speaker, Tim Wade, to hear his thoughts on why customer experience is a priority for businesses, and to get a sneak preview of what insights he will be bringing to the discussion.

November 2016 – Is your Business Model ready for 2017?

Download this whitepaper to see how your business model plans stack up against over 100 of the UK’s senior decision makers. It also contains insights into how market leaders are innovating in 2016 to either disrupt or prevent their own disruption in 2017.

September 2016 – Agility as a Competitive Differentiator

Download this whitepaper to understand how agility is remaining a key priority for market leading organisations. It also contains insight into how agility is being used to differentiate and in turn beat competitors to new markets.

April 2016 – Attracting Top Talent to Drive Growth

Download this whitepaper to understand how the recruitment and retention of top talent is being achieved by some of the most innovative companies in the UK. Furthermore, gain some insight into the struggles that they are facing in doing so.

February 2016 – Growth and Expansion Discussion

Download this whitepaper to understand how senior leaders from over 40 different organisations are looking at international expansion as their next key building block for growth. Furthermore, discover how some market leading organsiations are using technology to test new markets before committing.