Our Last Birmingham Drinks Forum of 2017

WHERE: The Malmaison, The Mailbox, Birmingham


WHEN: November 21st, 6pm

Register to Join

About the Dinner

The 360° Club meets quarterly to bring together senior decision makers to discuss and debate the initiatives that must be driven to ensure fast-growth and a competitive edge. We meet in private locations for an exclusive invitation-only networking and discussion evening.


On 21st November, we’re meeting at The Malmaison in Birmingham to discussion and debate for the last time in 2017. If you’re a senior business leader of a small or medium company we’d be delighted to welcome you.

Why Attend?

  • Topics are chosen based on the interests of our existing members, industry-wide disruptions and fascinating topics broached at prior events.
  • Attendance is strictly by invitation only, and aimed toward senior business leaders, and other top-executives, including industry-wide thought leaders.
  • Our guests gain exclusive insights on trending business topics through networking discussions with their peers.

Topic: International Expansion

“If you don’t know how to get the money out, don’t go in….Getting it right means ensuring “international” is part of your strategic plan and not merely an opportunistic response.”

In April, we asked how could a fast-growth UK company successfully expand internationally. The quote above is from our keynote speaker from that discussion evening, sparking much discussion and debate. Given the high level of engagement and vibrant discussion we will be returning to the topic of international expansion for our last event of 2017.

A recent survey by McKinsey found that achieving sustainable growth is the most pressing strategic challenge for companies to face. 86% of surveyed CFOs stated finding new sources of growth (both organic and inorganic) as a challenge, with 72% of the other C-suite executives agreeing. (McKinsey). With growth being such a priority, it is no wonder international expansion is an alluring opportunity.


Great opportunities await your business when you get international expansion right. However, getting it right means that internationalisation must be a core part of your business strategy, not just an experiment.


You are much more likely to be successful if you take a strategic approach to international expansion, thinking through your strategy and carrying out thorough research. Success hinges on multiple factors: market knowledge, localisation, your global team, cash-flow, a business culture open to exploring and exploiting new opportunities, to name but a few.


Tesco, Marks and Spencer’s, Starbucks, Ebay and Google are all examples of companies who have experienced failure when expanding internationally. A weak international expansion strategy can lead to even market giants failing. So proper research, and learning from mistakes of others is critical to success.


As SMEs you do have an advantage. You have the speed, focus, ability to pivot and structural fluidity to be more agile than your older, larger competitors that often cannot mobilise talent, cash, IP or other resources as quickly.


Having an informed and focused strategy, is the difference between success and failure. But, how can you ensure structural, operational and cultural readiness to de-risk international expansion?


How do you as a fast-growth UK business check you’re expanding strategically, rather than opportunistically?


And since our April discussion, have you begun to implement an international strategy, or have you hit roadblocks?


Join us for the last 360° Club’s networking evening of 2017 on the 21st November. We will be uniting senior leaders to evaluate best practices and exchange insights via a panel of expert speakers and guests.


We’ll be meeting at 6pm at the fantastic Malmaison in Central Birmingham, for networking, drinks and canapés. It is our last event of 2017, so it is not to be missed!

Keynote Speaker

Adam Breeze –  Global Expansion and Inward Investment Specialist at Breeze Strategy


Adam helps hundreds of companies establish new facilities around the world and he advises national government agencies and local inward investment teams. He is Global Expansion and Inward Investment Specialist at Breeze Strategy. He is a world leading international expert, and has over 20 years of experience working with clients including BMW, Pfizer, Marks & Spencer, Airbus, as well as Trade & Investment companies in Ontario, North Carolina, Berlin, Bavaria, Stockholm and most UK cities. His advisory focus is helping executives define their international expansion strategy for virtually all countries around the world and helping companies maintain sustainable growth.


Adam is also Strategic Advisor to The Global Expansion Summit, the leading event on cross-border business expansion for 2017. He worked with senior management teams of top-level importance including; Marketing Birmingham, MIDAS, Invest in Ontario, Business Stockholm, Invest in Bavaria, Copenhagen Capacity and Business Location Berlin.


With Adam’s vast experience the discussion will be full of exclusive insights, and not one to miss! 

When and Where?

6pm Guests arrive for networking drinks


6:30pm Keynote speaker followed by questions


7:15pm Break for drinks, networking and canapes


7:40pm “Question time” expert panel session.


8:15pm Break for drinks, canapes and networking

Guest List Includes…

Chief Executive Officer at IBH
Chief Executive Officer at Gleeson Recruitment Ltd.
Chief Technology Officer at Sales-I
Chief Marketing Officer at Soak.com
Senior Director at Hunter Macdonald
Director at Pathway Group
Director at Pacevolve
Director at Midven
Director at FS Claims UK
Managing Director at NOW Careers Limited
Managing Director at Key Forensic Services
Managing Director at Flair Business Growth Consultancy
Commercial Director at Santander
Commercial Director at The Jarell Group
Group Finance Director at Genting Casinos
Director at Aston Villa FC
Director at Monarch Recruitment Ltd.
Manager at Croydex Ltd.
Manager at West Midlands Growth Company
Director at Click Travel Ltd.
Partners at Mazars LLP
Partner at RSM UK
Partner at Connect
Director at Chain Making Consulting
Director at CSCM IT Solutions

And more….


So join us at the next 360° Club’s networking evening on the 21st November 2017. We will be uniting senior leaders to evaluate best practices and exchange insights via a panel of expert speakers and guests.