Gaining a competitive advantage from International Expansion in 2017 – Birmingham June Drinks Forum

How can a fast-growth UK company successfully expand internationally?

WHERE: The Malmaison, The Mailbox, Birmingham

WHEN: June 6th, 6pm

Register to Join

About the Dinner

The 360° Club meets quarterly to bring together senior decision makers to discuss and debate the initiatives that must be driven to ensure fast-growth and a competitive edge. We meet in private locations for an exclusive invitation-only networking and discussion evening.


On June 6th, we’re meeting at The Malmaison in Birmingham to discussion and debate how a fast-growth UK company can successfully expand internationally. If you’re a senior business leader of a small or medium company we’d be delighted to welcome you.

Why Attend?

  • Topics are chosen based on the interests of our existing members, industry-wide disruptions and fascinating topics broached at prior events.
  • Attendance is strictly by invitation only, and aimed toward senior business leaders, and other top-executives, including industry-wide thought leaders.
  • Our guests gain exclusive insights on trending business topics through networking discussions with their peers.

Topic: International Expansion

International expansion is a significant growth opportunity for many small and mid-tier companies. The UK represents only 2.6% of the global revenues (International Monetary Fund data, June 2016) so the prospect of penetrating new markets is attractive. The US, Europe and China often top the list, but there are opportunities in all markets for those with a compelling proposition.


Top Five Regions                    % Rev

China                                           17.082 %

European Union                       16.918 %

United States                            15.809%

India                                             7.016 %

Middle East                                6.728 %


International expansion comes with other benefits too, such as greater security against fluctuations in demand and exchange rates. Indeed, international expansion is a huge opportunity to drive performance on many levels. And the greater agility of small & medium-sized businesses means they can move faster than market incumbents.


Which is why Hal Varian, Chief Economist at Google, recently claimed: the future is all about micromultinationals – these are small and mid-tier companies operate globally, taking their competitive differentiators into the global market and seizing the competitive advantage.


But while it’s easy to agree that global expansion is an excellent opportunity to drive growth, the best-practice for success is less clear. There are numerous things to consider, including: due diligence, taxation and compliance issues, logistics, staffing and technology.


Members of the 360° Club have expressed a great deal of interest in this topic. As senior business leaders of fast-growth organisations, they want to unlock the secret code for successful international expansion. In April, therefore, we’re asking:


How does a fast-growth, UK company successfully expand internationally?


Within this topic our members have asked three core questions:



  • What are the structural and operational pillars of a successful international business?
  • What do you need to ensure your staff and teams operate effectively internationally?
  • And how do you promote the right culture to achieve successful global expansion?

Keynote Speaker

Keith Warburton

Chief Executive Officer at Think Global Growth


Think Global Growth is a consultancy firm helping clients to deliver their global aspirations. Keith helps clients work smarter across the global landscape through developing greater levels of cultural fluency, improving their abilities to work in global virtual teams and by helping them successfully enter and grow in new markets. With over 30 years experience working in international roles Keith has first-hand, front-line leadership experience in Europe, the Middle East, Asia and North America.

When and Where?

6pm Guests arrive for networking drinks

6:30pm Keynote speaker followed by questions

7:15pm Break for drinks, networking and canapes

7:45pm “Question time” expert panel session.

8:25pm Break for drinks, canapes and networking

Current Guest List

Chief Marketing Officer at
Chief Operations Officer at Wesleyan Assurance Society
Chief Financial Officer at The Binding Site
Chief Financial Officer at REPL Group
Chief Technology Officer at Push Doctor
Chairman at The Pathway Group
Vice-President of Products at Speedo
Managing Director at Leader Communications
Managing Director at Oppolis Software
Managing Director at ELG Carbon Fibre
Managing Director at Flair Consultancy
Managing Director at Mercia Group
Managing Director at CSCM Ltd
Managing Director at Burke Bros International Movers
Global Product Strategy Director at Jaguar Land Rover
Customer Experience Director at National Express
Executive Director at Gambling Commission
Director of Marketing at Shoosmiths LLP
Director at Sandwell and West Birmingham NHS Trust
Director at Oppolis Software
Director at Bell Cornwall Recruitment
Director at Evolve Hospitality
Director at Pacevolve
Director at Schneider Electric
Director of Marketing and Partnerships at Proband Group
Operations Director at Aston University
Retail Director at Wentworth and Rose
Regional Development Director at RSM UK
Director at Grant Thornton UK LLP
Managing Partner at EDGE Creative Ltd
Partner at RSM UK
Partner at Deloitte
Partner at Brightpath Technology
Partner at Peter Brett Associates LLP
Partner at Mazars
Partner at Gowling WLG
Partner at EY

And many more….

So join us at the next 360° Club’s networking evening on the 6th June 2017 when we will be discussing these questions. We will be uniting senior leaders to evaluate best practices and exchange insights via a panel of expert speakers and guests.