Accelerating Growth: Competitive Advantage of Customer Experience

WHERE: Andaz Hotel’s 1901 Ballroom



WHEN: March 13th, 6pm

Register to Join

About the Event

The 360° Club meets quarterly to bring together senior decision makers to discuss and debate the initiatives that must be driven to ensure fast-growth and a competitive edge. We meet in private locations for an exclusive invitation-only networking and discussion evening.


On 13th March, we’re meeting in central London to discuss and debate. If you’re a senior business leader of a small or medium company we’d be delighted to welcome you.

Why Attend?

  • Topics are chosen based on the interests of our existing members, industry-wide disruptions and fascinating topics broached at prior events.
  • Attendance is strictly by invitation only, and aimed toward senior business leaders, and other top-executives, including industry-wide thought leaders.
  • Our guests gain exclusive insights on trending business topics through networking discussions with their peers.

Topic: Accelerating Growth – Competitive Advantage of Customer Experience

The strongest omni-channel customer engagement retains an average of 89% of customers, compared to 33% with weak omni-channel strategies. (Aberdeen Group, 2017)


Companies are re-thinking their CX strategy to compete for customer attention, customer retention and manage ever-demanding customer expectations in a highly competitive market. Customer experience remains on the top agenda for fast-growing companies in 2018. With Forrester claiming that 72% of businesses are making improving customer experience their top priority.


The opportunity to compete via product differentiation is no longer a viable option, as customers turn to Customer experience as the key brand differentiator.


Personalisation and real-time responses will dominate successful CX stories as innovative technology, and an organisations ability to adapt are key to survival. By 2020 customers will expect companies to automatically personalise experiences, and proactively address their immediate and future needs – not just predict them. (Walker, 2018)


With increased competition, customer expectations are outpacing customer experiences. Companies such as Apple, Spotify and Airbnb modelling what the perfect customer experience should look like, the stakes have never been higher.


Yet, according to Accenture, only 7% of brands are exceeding customer expectations, and in fact only 25% of companies are not meeting customer expectations, but think their CX strategy is ‘good enough’.


This change on the horizon presents a huge opportunity for fast-growing and pioneering SMEs to thrive in 2018. Leading with innovation, adaptability, and using technology to gain competitive advantage.


The most innovative companies, including Bumble and What’s App are striving forwards and gaining a competitive advantage through exceeding customer expectations and finding new ways to connect with their consumers worldwide. By launching What’s App Business generating leads for 1.3 billion users and Bumble Bizz reaching 20 million users worldwide.


Customer experience is the new battlefield. How does your CX strategy measure up to the competition?


We’ll be discussing and debating this topic at the 360° Club’s next networking evening on the 13th March 2018. Our goal is to unite senior leaders of fast-growth and agile organisations to tackle greatest market challenges and exchange insights.


We’ll be asking these core questions:


  • As a senior business leader, how are you ensuring your CX strategy is ahead of competitors to maximise growth opportunities and gain competitive advantage in 2018?
  • Are you too focused on customer acquisition, rather than customer retention?
  • Are you aware of your customer’s immediate and future needs, and how are you meeting customer demand?


We will be meeting at 18:00 at the Andaz Hotel’s 1901 Ballroom for networking, drinks, canapes and a lively discussion. This will be lead by our opening speaker, more drinks, canapes and then our famous “question time” expert panel session.

Guest List:

Chief Executive Officer at GS1 UK
Chief Product Officer at Wazoku
Chief Operating Officer at LendInvest
Chief Operating Officer at Landbay
Chief Financial Officer at Jellyfish
Chief Commercial Officer at City Pantry
Chief Product Officer at Concrete Platform
Chief Marketing Officer at SThree
Chief Executive Officer at JBird Consulting
Chief Executive Officer at Rowan Glade
Chief Operations Officer at Searchlight Consulting
Chief Technology Officer at YoYo Wallet
Chief Executive Officer at Ixaris
Chief Executive Officer at 4New
Chief Executive Officer at LDN Group
Chief Executive Officer at Artfinder
Chief Executive Officer at Bonaverde Coffee AG
Chief Executive Officer at Hirola
Director at 1973
Director at Karhoo
Director at Soldo
Director at Viewsonic Europe
Director at Cognita
Director at System1
Director at Volume Ltd
Director at Move Guides
Director at Client Share
Director at London Wellness Centre
Director at LDN Group
Director at Captify
Director at Xcede
Director at QuidUP
Director at Vantage Power
Director at Cute Nutrition
Director at Ivy Park
Director at Wealth Dynamix
Director at Viadex
Director at Nitin Goyal London
Director at Mulberry Consulting
Director at Chic P
Director at Yopa
Managing Director at Pragma Consulting
Managing Partner at Payments Intellect
Partner at RSM
Partner at Taylor Wessing
Founder at Funding Nav

And many more…

When and Where?

6pm Guests arrive for networking drinks


6:30pm Keynote speaker followed by questions


7:15pm Break for drinks, networking and canapes


7:40pm “Question time” expert panel session.


8:15pm Break for drinks, canapes and networking

So join us at the next 360° Club’s networking evening on the 13th March 2018. We will be uniting senior leaders to evaluate best practices and exchange insights via a panel of expert speakers and guests.